Step 4: Socialize Your Site Well
Many marketers get all excited about online marketing, so they pick a good niche, create great content and slap it up on their blog, intending to wake up the next morning with their very first sale.
Only, this isn’t a situation where if you build it, they will come.
You have to spread the word about your site, and online, that means socialization.
Social networking sites are those like Twitter, Google Plus, and Facebook.
It also means getting the word out on forums within your niche.
Socialization is done in two ways.
The first thing is to get into the habit of socializing each blog post you make.
As soon as you hit publish, post the link, with a bit of text that encourages people to click through – on Twitter, Facebook and G+.
Interact with others on these social networking sites, too.
Follow people who are interested in your niche.
In many cases, they will follow you back.
Comment on their posts and share theirs once in awhile and most people will reciprocate.
On Facebook, don’t socialize your site to your personal friends and family.
Instead, create a fan page where people can Like the page and share your statuses with their own friends.
You can log in as your page and Like similar pages and interact on their pages.
People will follow your link to your page and Like yours, too.
So for example, let’s say you’re in the diet niche and you create a “Losing Fat Over 40” page.
You can log in as your page and go like other diet and fitness sites.
Participate (genuinely) on their pages and it will be logged in as “Losing Fat Over 40,” promoting those who are 40 and above and overweight to click on your page link.