Affiliate marketing can be an easy way to make money because you don’t have the time and expense of creating your own product.
But out of the various business branches you can get into, affiliate marketing might bring sales, but it also might take longer to start paying out for you if you’re promoting on sites that have a two-month payment window, like Amazon.
As a general rule, affiliate marketing is not the answer if you’re in a bind and need quick cash.
This is more of a long term, steady type of way to bring in an income.
There are a few ways that affiliate market can pay off.
If you’re someone who has a platform, then you’re already ahead of those who don’t.
Affiliate marketing works best if you have an audience in place that trusts you.
If people don’t trust you, then they’ll be more hesitant to buy from you.
To build this needed trust with your audience, you have to make sure that you’re open about any connection that you have to the product.
If you received a free copy of the product in exchange for a review or for promoting it, then you have to disclose that information.
Second, never promote a product that’s junk or is questionable just to make a sale.
If you do that, your audience will feel duped and will refuse to trust your recommendations in the future.
On any products that you do promote, make sure that they’re items from marketers who are known to provide excellent customer service.
If you’re sharing a product from a marketer who has poor customer service, that will reflect badly on you.
When you look for products to promote, you’ll want to make sure that you don’t put all of your eggs (potential commissions) in one basket.
In the past, many affiliates relied solely on Amazon for their earnings.
Then, when some states wanted to charge a tax on purchases from Amazon, the affiliate programs in those states ended up being shut down.
Because of this issue, affiliates in those states were left scrambling to find other affiliate programs to replace this lost income.
One of the biggest issues that stumps people who want to get started in affiliate marketing is not knowing which products to promote.
Finding ideas in this area is fairly easy.
All you have to do is look at your own life.
If you create content about fitness and use at-home exercise equipment, then you could write reviews about the products you use and include affiliate links to some of them.
You want to be careful that you don’t overdo it with links or your audience and search engines might think your site is a spam site.
Some experts recommend that you don’t just rely on banners on your site.
When you’re first starting out, it can be tempting to assume that banners will be your biggest money makers, since they’re front and center – but the truth is that most banners don’t convert very well.
That’s because most readers see banners and think of them as advertisements.
So they ignore them.
It’s call ad blindness, or banner blindness.
What does work is having a contextual link.
This is a link in the middle of whatever content you’ve written about a product.
You can include these links in reviews or articles on your site about the item.
Another way that you can find products to promote is to see what other marketers and bloggers in your niche are successfully promoting.
Don’t be afraid to promote the same products because you may reach readers that don’t read or subscribe to your competitors’ sites.
They might simply trust you more than someone else.
Even if a reader is subscribed to your mailing list and your competitors’, you still have a good chance of making a commission since studies show that some buyers will only make a buying decision after being exposed to the same product multiple times.